Ferrero’s $3.1 Billion WK Kellogg Acquisition Poised for Imminent Closure

The confectionery giant Ferrero is on the cusp of finalizing its $3.1 billion acquisition of WK Kellogg Co., the company behind iconic American cereals like Froot Loops. The landmark deal, which will see Ferrero integrate WK Kellogg Co. as a wholly owned subsidiary, is anticipated to conclude in the second half of 2025, subject to final shareholder and regulatory approvals.

Under the terms of the agreement, Ferrero will acquire all outstanding shares of WK Kellogg Co. for $23 per share in an all-cash transaction. This strategic move marks a significant expansion of Ferrero’s North American presence, adding beloved cereal brands to its already diverse portfolio which includes Nutella, Kinder, Tic Tac, and U.S. staples like Keebler and Butterfinger.

Giovanni Ferrero, Executive Chairman of Ferrero Group, highlighted the acquisition as a pivotal moment, emphasizing the joining of two companies with rich legacies. The deal underscores Ferrero’s ongoing strategy to broaden its reach and consumer base across North America, where it now employs over 14,000 individuals and operates 22 plants and 11 offices.

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