Pop Mart’s Global Domination: The Rise of Designer Toys and the Labubu Phenomenon
Pop Mart’s Global Domination: The Rise of Designer Toys and the Labubu Phenomenon Pop Mart, a Chinese designer toy brand, has experienced meteoric growth, transforming from a Beijing boutique to a global powerhouse. This success is largely attributed to its innovative business model, the captivating appeal of its blind box collectibles, and the breakout popularity of its character, Labubu. This analysis delves into the key factors contributing to Pop Mart’s international triumph. Founded in 2010 by Wang Ning, Pop Mart…