GameStop’s Viral ‘Staplegate’ Auction Tops $250,000, Bidding Closes July 16
GameStop’s Viral ‘Staplegate’ Auction Tops $250,000, Bidding Closes July 16
A seemingly ordinary black stapler, infamous for puncturing a brand-new Nintendo Switch 2 console, has become the centerpiece of a viral GameStop charity auction that has now surpassed $250,000 in bids. The auction, dubbed ‘staplegate,’ is set to conclude on July 16, with all proceeds benefiting Children’s Miracle Network Hospitals.
The saga began last month when several highly anticipated Nintendo Switch 2 consoles arrived damaged with puncture holes, traced back to a stapler used at a Staten Island GameStop to secure receipts. Instead of simply replacing the consoles, GameStop seized the viral moment, turning the mishap into a significant marketing and fundraising opportunity.
The winning bidder will receive a unique collection of items: the ‘fixed’ stapled Nintendo Switch 2, its original stapler-marked box, the notorious stapler itself, and even the ‘carefully extracted’ staple. Adding to the buzz, GameStop CEO Ryan Cohen has pledged to include his pre-owned underwear if bids reached six figures, and promised to personally deliver them and treat the winner to McDonald’s if the auction hits seven figures.
GameStop spokespersons noted the overwhelming response has ‘exceeded expectations,’ highlighting the company’s ability to transform a corporate blunder into a charitable success story.
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