Prime Day 2025 Underway: Generative AI Fuels Record Spending Surge

Amazon’s highly anticipated Prime Day 2025 is currently in full swing, running from July 8-11, and new reports indicate a massive surge in online spending, significantly boosted by the growing influence of generative artificial intelligence. The four-day shopping event is projected to drive an astounding $23.8 billion in online sales across U.S. e-commerce retailers, representing a substantial 28.4% year-over-year growth.

According to Adobe’s latest analysis, this year’s Prime Day is shaping up to be the equivalent of “two Black Fridays” in terms of online spending. While mobile devices continue to dominate, accounting for over half (52.5%) of sales, the star of this year’s event is undeniably generative AI. Adobe forecasts an astonishing 3,200% year-over-year increase in traffic originating from generative AI sources during Prime Day.

This exponential growth highlights how consumers are increasingly leveraging AI for various shopping needs, including product research (55%), recommendations (47%), deal discovery (43%), and creating shopping lists (33%). A recent survey cited by Adobe reveals that 92% of gen AI users found it enhanced their purchase experience, with 87% more likely to use it for larger or more complex buys. As the event progresses, industry watchers are closely monitoring the evolving impact of AI on consumer behavior and the future of online retail.

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