Philips Hue Prices Set to Jump July 1st, Blaming Tariffs
Philips Hue Prices Set to Jump July 1st, Blaming Tariffs
Smart home enthusiasts, brace yourselves: Philips Hue, the popular smart lighting brand, is set to significantly increase prices on its products in the United States starting July 1, 2025. Parent company Signify has confirmed the impending hike, citing rising tariffs as the primary reason for the adjustment.
Customers have already begun receiving email notifications this month, urging them to make their purchases before the new pricing takes effect. This move comes as the smart lighting industry grapples with a substantial 125 percent tariff rate on goods imported from China, slated to begin July 9, 2025.
In a statement provided to Hueblog, Signify explained, “Signify will increase prices on our Philips Hue portfolio in the US, effective July 1, 2025, as a direct result of tariffs. We remain committed to providing consumers with high-quality products and features that make smart lighting extraordinary.” The company also indicated that this initial increase might not be the last, reserving the right to modify prices further based on future tariff developments.
The price adjustments will impact an already premium product line. For instance, the recently released Hue Smart Button, launched just this month, currently retails for $33 in the US, a notable jump compared to its 22-euro price tag in Europe. Similarly, the Hue Play wall washer stands at $220 in the US versus 200 euros in Europe. Historically, Hue products have often seen a near 1-to-1 conversion from euro prices, making the current US premium and upcoming increases even more pronounced.
While Philips Hue products are widely praised for their reliability and functionality, their higher price point has always been a consideration for consumers. The impending increases, driven by tariff pressures, are likely to make potential buyers even more hesitant. This trend of increasing costs for consumers aligns with other recent moves by Philips, including the requirement for a Hue account for cloud-based services and the introduction of paid apps for TV synchronization, alongside an AI assistant that, while currently free, raises concerns about future subscription models.
Consumers looking to expand their Philips Hue ecosystem or make initial purchases are advised to act quickly before the price changes take effect on July 1st.
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