Gen Z Anti-Tech Rally Rocks NYC: ‘Gnomes’ Smash iPhones, Target Tesla in Call for Digital Freedom

Gen Z Anti-Tech Rally Rocks NYC: ‘Gnomes’ Smash iPhones, Target Tesla in Call for Digital Freedom

Gen Z Anti-Tech Rally Rocks NYC: ‘Gnomes’ Smash iPhones, Target Tesla in Call for Digital Freedom

Gen Z Anti-Tech Rally Rocks NYC: 'Gnomes' Smash iPhones, Target Tesla in Call for Digital Freedom
Image from Business Insider

A striking anti-technology rally, dubbed “S.H.I.T.P.H.O.N.E” (Scathing Hatred of Information Technology and the Passionate Hemorrhaging of Our Neo-liberal Experience), took over New York City on September 27, drawing dozens of mostly young participants concerned about the pervasive influence of smartphones and social media. The protest, notable for its Gen Z leadership and unconventional tactics, saw attendees dressed as gnomes and culminated in the symbolic smashing of Apple products.

The rally kicked off on the High Line, where advocates donned pointy hats inspired by gnomes—representing an earthy, non-digital aesthetic. Chants like “Even if it gives us rabies, we will free the iPad babies!” echoed through the park, alongside signs declaring “Don’t ignore the gnome revolution.” Participants expressed deep concern over excessive screen time, the loneliness epidemic, and addictive algorithms, advocating for healthier relationships with technology.

Following speeches, the group, accompanied by a makeshift marching band, paraded to a Tesla store in the Meatpacking District. There, organizers encouraged attendees to chalk messages criticizing CEO Elon Musk and his ventures into AI, robots, and data centers. The protest then moved to an Apple store, where a mock trial found tech products “guilty” of societal harm. The dramatic climax saw an “executioner” use a rock to smash an iPhone, iPad, and Mac computer, emphasizing the movement’s rejection of modern digital reliance.

The event highlighted a growing sentiment among young people to disconnect from the digital world. Gabriela Nguyen, founder of Appstinence, a Gen Z-led organization promoting digital abstinence, noted the increasing number of individuals questioning the trade-offs of time and attention demanded by technology. Attendees like Eliana Steele and Noah Edelman shared personal struggles with tech addiction, emphasizing the need for community and a healthier balance in a world increasingly dominated by screens.

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