Ford’s Game-Changing $30,000 Electric Truck Set for 2027 Launch

Ford is poised to revolutionize the electric vehicle market with the planned launch of an affordable electric truck in 2027. This groundbreaking vehicle, expected to start at around $30,000, will utilize an entirely new EV platform and a radical manufacturing process designed to drastically cut costs and boost efficiency.

Heralding what Ford CEO Jim Farley calls the ‘Model T moment’ for EVs, the midsize electric pickup will be part of a new family of next-generation EVs built on the Ford Universal EV Platform and manufactured using the Ford Universal EV Production System. Ford claims it will be the first American EV to incorporate U.S.-made lithium-iron phosphate (LFP) batteries, produced locally at its BlueOval Battery Park in Michigan using CATL’s licensed technology.

The automaker is investing $2 billion into its Louisville Assembly Plant to prepare for this new EV family. The truck promises more passenger space than a Toyota RAV4, a frunk, and a bed, along with acceleration faster than a Mustang EcoBoost. This strategic move aims to address the elusive affordable electric truck segment in the U.S. market, which has largely been dominated by expensive, heavy pickups.

Beyond the truck itself, the new Universal EV Platform is a significant development, featuring a software-first approach inspired by Tesla. It’s designed to reduce parts by 20%, fasteners by 25%, and factory workstations by 40%, streamlining production and cutting wiring harnesses significantly. Ford is also adopting an innovative ‘assembly tree’ manufacturing technique, breaking vehicle production into parallel sub-assembly lines to reduce overall time and required stations, signaling a fundamental shift in how the legacy automaker approaches EV manufacturing.

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