Breaking: Rumble Explores $1.2 Billion Northern Data Takeover, Pivots to AI Infrastructure
Breaking: Rumble Explores $1.2 Billion Northern Data Takeover, Pivots to AI Infrastructure
In a significant strategic maneuver, U.S.-based video-sharing platform Rumble (RUM) is reportedly exploring a substantial $1.2 billion bid to acquire Germany’s Northern Data AG (NDTAF).
This potential takeover signals Rumble’s ambitious pivot beyond its traditional video-sharing roots, aiming to tap into the rapidly expanding artificial intelligence (AI) infrastructure market. The news has already impacted stock performance, with Rumble’s shares rising nearly 7% in pre-market trading, while Northern Data’s shares in Germany have seen a sharp decline of over 20% following the announcement.
The proposed acquisition would give Rumble control over Northern Data’s crucial AI and high-performance computing assets, including its GPU-heavy cloud unit, Taiga, and its extensive data center business, Ardent. Taiga’s unit is particularly valuable, holding a significant stock of scarce Nvidia (NVDA) GPU chips, including approximately 20,480 H100s, which are essential for advanced AI workloads.
Under the terms currently being discussed, Northern Data shareholders would exchange each of their shares for 2.319 new Rumble Class A shares. Should the deal proceed, Northern Data shareholders could own roughly 33.3% of the merged company. While Northern Data’s board is reviewing the offer and open to further discussions, both companies have emphasized that there is no guarantee the talks will culminate in a formal agreement.
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