OpenAI Launches ChatGPT Pulse: Proactive AI Delivers Personalized Morning Briefs

OpenAI has officially rolled out ChatGPT Pulse, a groundbreaking new feature designed to transform how users start their day. Launched this Thursday, Pulse generates personalized reports and morning briefs, aiming to provide users with essential information proactively, much like a personal assistant.

Initially available to subscribers of the $200-a-month Pro plan, Pulse offers 5-10 tailored briefs while users sleep, getting them up to speed on news, personal interests, and daily agendas. This move signifies a broader shift in OpenAI’s strategy towards developing consumer products that work asynchronously, making ChatGPT feel more like an active assistant rather than just a reactive chatbot.

Fidji Simo, OpenAI’s new CEO of Applications, stated, “ChatGPT Pulse is the first step… starting with Pro users today, but with the goal of rolling out this intelligence to all.” The feature leverages ChatGPT’s Connectors, allowing integration with apps like Google Calendar and Gmail to parse emails and create agendas. It also utilizes ChatGPT’s memory features for deeply personalized reports, such as customized travel itineraries or dietary-specific recommendations.

While not intended to replace traditional news apps, Pulse cites its sources and offers a distinct, curated experience. OpenAI plans future enhancements to make Pulse even more agentic, potentially handling tasks like restaurant reservations or drafting emails, further cementing its role as a sophisticated, proactive AI companion.

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