Apple Unleashes iPhone 17 Series, Watch 11, AirPods Pro 3: Pre-Orders Begin Today
Apple Unleashes iPhone 17 Series, Watch 11, AirPods Pro 3: Pre-Orders Begin Today

Apple has officially launched its highly anticipated iPhone 17 series, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 this week. Following the ‘Awe Dropping’ keynote event on September 9th, consumers can now place pre-orders for the new iPhone models starting today, September 12th. All newly announced devices, including the Apple Watches and AirPods Pro 3, are set to hit stores and ship on September 19th.
The iPhone 17 lineup introduces significant advancements. The standard iPhone 17, starting at $799, now features a 120Hz ProMotion display, an enhanced front-facing camera, and an A19 chipset. The showstealer is arguably the new $999 iPhone Air, Apple’s thinnest and lightest phone to date, running on a more powerful A19 Pro chip with a single, sculpted camera sensor and a durable titanium frame. The Pro and Pro Max models, starting at $1,099 and $1,199 respectively, boast a redesigned back cover with an enhanced telephoto sensor and a new vapor chamber cooling system for sustained performance. All iPhone 17 models now come with a base storage of 256GB.
Apple also unveiled its latest wearable technology. The Apple Watch Series 11, priced from $399, is touted as the thinnest and most comfortable yet, featuring 5G connectivity and a new scratch-resistant ceramic design. The rugged Apple Watch Ultra 3 ($799) offers a brighter, wider-angle OLED display, satellite connectivity for emergency messaging, and an impressive 42-hour battery life. For budget-conscious users, the third-generation Apple Watch SE ($249) includes an S10 chip, a new always-on display, and fast charging capabilities. Pre-orders for all Apple Watch models began on September 9th.
Audio enthusiasts can look forward to the AirPods Pro 3, available for $249. These new earbuds promise improved sound quality with a multi-port acoustic architecture, double the active noise cancellation of previous models, and an extended battery life of up to eight hours with ANC. A key new feature is Live Translation, powered by Apple Intelligence, enhancing real-time communication for users. The AirPods Pro 3 will be available starting September 19th.
With pre-orders for iPhones kicking off today, aggressive carrier deals are already starting to emerge, offering substantial discounts with eligible trade-ins. Consumers are encouraged to review these offers carefully before committing to a purchase.
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