Streaming’s Stunning Victory: How Digital Took Over TV
Streaming’s Stunning Victory: How Digital Took Over TV In a seismic shift for the entertainment industry, streaming viewership has officially overtaken traditional TV. For the first time ever, in May 2025, streaming captured a whopping 44.8% of total TV usage, eclipsing the combined viewership of broadcast (20.1%) and cable (24.1%) which together managed only 44.2%. This monumental milestone, revealed by Nielsen’s The Gauge, marks a stunning four-year evolution. Since The Gauge’s inception in May 2021, streaming has skyrocketed by 71%,…