Amazon Unveils First Color Kindle: The Kindle Colorsoft Hits the Market
Amazon Unveils First Color Kindle: The Kindle Colorsoft Hits the Market

Amazon has officially launched its highly anticipated first color e-reader, the Kindle Colorsoft, priced at $279.99. This new device marks a significant step for the company into the color e-ink market, four years after the technology first emerged.
The Kindle Colorsoft boasts a customized color E Ink display, featuring improved saturation, brighter LEDs, and enhanced contrast compared to rivals like the Kobo Libra Colour. Reviewers highlight its superior performance in displaying comics and manga, with notably faster screen refreshes and more responsive zooming capabilities.
Despite these advancements, the Colorsoft faces criticism regarding its value proposition. For its premium price, it lacks features like stylus support and a larger screen, which are found in some competitors or Amazon’s own Kindle Scribe. Furthermore, early reports indicate a yellow discoloration issue affecting some devices, which Amazon has acknowledged and committed to fixing, offering refunds or replacements.
Battery life is estimated at around three weeks with typical color content usage. While the Colorsoft offers a vibrant and accurate color experience, especially for those deeply integrated into Amazon’s ecosystem, it still falls short of the millions of colors displayed by LCD or OLED screens. Its primary competitor, the Kobo Libra Colour, offers a more affordable alternative with physical page-turn buttons and easier sideloading of non-Amazon content, though with slightly different color characteristics.
Ultimately, while the Kindle Colorsoft represents a notable improvement in color E Ink technology, its high cost and some missing features make it a considered upgrade rather than a universal must-have for existing black-and-white Kindle users.
Disclaimer: This content is aggregated from public sources online. Please verify information independently. If you believe your rights have been infringed, contact us for removal.