Brian McCarty’s “Art-Toys”: A Photographic Exploration of Pop Art’s New Era
Brian McCarty’s “Art-Toys”: A Photographic Exploration of Pop Art’s New Era
Brian McCarty’s new book, “Art-Toys,” offers a unique and insightful perspective on the intersection of art and commerce within the Designer Toy/Urban Vinyl movement. This meticulously crafted 240-page, 10.5″ x 9″ hardcover volume presents over 100 individual photographs, each given its own page to maximize visual impact and allow for unfettered appreciation of McCarty’s distinct toy-based aesthetic.
McCarty’s images transcend mere product photography; they are carefully constructed artistic statements that simultaneously serve creative and commercial goals. This duality provides a compelling lens through which to examine the evolving relationship between art and the marketplace within the contemporary art toy scene. While numerous books have explored the Art-Toy movement, McCarty’s work stands apart by capturing the vibrant energy and distinctive attitude of a new era in Pop Art, viewed from the perspective of a fellow artist within the community.
The book features a comprehensive behind-the-scenes section, offering a revealing glimpse into McCarty’s photographic techniques and collaborative processes. Snapshots from various shoots illuminate the surprisingly simple yet brilliantly effective methods employed to create his iconic and magical imagery. This intimate look at the creative process adds another layer of depth and engagement for the reader.
The impressive roster of featured artists whose toy work is showcased in the book further underscores its significance. The collection includes pieces by notable figures such as Alex Pardee, Amanda Visell, Andrew Bell, Ashley Wood, Attaboy, Bob Dob, Brandt Peters, Craig Anthony Perkins, Frank Kozik, FriendsWithYou, Gama-Go, Gary Baseman, Greg “Craola” Simkins, James Jarvis, Jeremy Fish, Jermaine Rogers, Joe Ledbetter, Kathie Olivas, Lili Chin, Luke Chueh, Mario “MARS-1” Martinez, Mark Mothersbaugh, Mark Nagata, Mark Ryden, Meredith Dittmar, Michelle Valigura, mr clement, Noferin, Patrick Ma, Ralph Cosentino, Roy Miles, Sam Flores, Santa Inoue, Sara Antoinette Martin, Sebastien Roux, Sergey Safonov, Scott Musgrove, Scott Tolleson, Simone Legno, Tim Biskup, Wilfrid Wood, and Yoskay Yamamoto, among others.
Prefaced by the renowned media critic Douglas Rushkoff, “Art-Toys” promises to be a valuable resource for collectors, artists, and anyone interested in the evolution of contemporary Pop Art and the dynamic world of designer toys. Its unique approach and high-quality production make it a must-have addition to any art or design library.
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