Tyler, the Creator Launches Mysterious “Don’t Tap the Glass” Campaign Ahead of July 21 Reveal
Tyler, the Creator Launches Mysterious “Don’t Tap the Glass” Campaign Ahead of July 21 Reveal
Tyler, the Creator is once again stirring anticipation among fans with a cryptic new campaign titled “Don’t Tap the Glass.” The enigmatic rollout began with a striking visual: a large, Tyler-like figure encased in a box outside his recent Barclays Center concert in Brooklyn, prominently featuring the phrase “DON’T TAP THE GLASS.” Digital signage at the arena also directed fans to DontTapTheGlass.com.
The newly launched website, DontTapTheGlass.com, currently offers links to the Golf Wang store where fans can pre-order vinyl, CDs, and box sets, all slated to ship on Monday, July 21. Beyond merchandise, the site presents a series of intriguing directives: “Body Movement. No Sitting Still. Only Speak in Glory. Leave Your Baggage at Home. Don’t Tap the Glass.”
This mysterious push suggests a significant announcement or release is imminent, coinciding with the July 21 date. While Tyler, the Creator has been busy with his “Chromakopia” tour and has offered only sporadic new music since last October’s album, this latest teaser has ignited speculation among his global fanbase about what exactly “Don’t Tap the Glass” entails for his next artistic endeavor.
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