Nothing Phone (3) Unveiled: Bold Design, AI Focus, and Flagship Ambitions
Nothing Phone (3) Unveiled: Bold Design, AI Focus, and Flagship Ambitions
Carl Pei’s Nothing has officially launched its most ambitious device to date, the Phone (3), earlier this month. Priced at $799, the new smartphone aims to challenge industry giants like Samsung and Apple, continuing Nothing’s distinct approach to hardware design and software innovation.
The Phone (3) evolves Nothing’s signature transparent aesthetic while introducing controversial design elements. It features an asymmetric rear layout, including a uniquely positioned camera module that has elicited mixed reactions online. Notably, the iconic Glyph LED arrangement from previous models has been replaced by the ‘Glyph Matrix,’ a circular second screen in the top right corner. This new display offers basic information like time and battery life, along with playful mini-apps, though its practical utility is still being explored.
Under the hood, the Phone (3) is powered by a Snapdragon 8s Gen 4 processor, a 6.67-inch AMOLED display with 1.5K resolution, and a robust 5150 mAh battery supporting 65W wired and 15W wireless charging. Photography is handled by a triple 50-megapixel camera system, including a larger main sensor, a 3x optical telephoto lens, and an ultra-wide lens, alongside a 50-megapixel selfie camera. While capable, the camera’s color accuracy and performance in challenging lighting conditions are still developing compared to established flagships.
A significant focus for Nothing Phone (3) is AI integration. It debuts the ‘Essential Key,’ a customizable hardware button that opens the Essential Space app for saving annotated screenshots. ‘Essential Search’ combines internet and web search capabilities, leveraging Google’s Gemini models for AI-powered queries. The device also includes a meeting note transcriber and an AI-powered wallpaper generation tool, aligning with CEO Carl Pei’s vision to integrate useful AI features without merely adopting them as gimmicks.
The Phone (3) is available unlocked in the U.S. via Nothing’s website and Amazon, and in Canada through Best Buy. Its pricing positions it directly against the Samsung Galaxy S25, Google Pixel 9, and iPhone 16, though its success will depend on attracting users seeking alternatives to mainstream offerings, particularly given price sensitivities in key markets like India.
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