Apple Unleashes iPhone 17, Revolutionary iPhone Air, Apple Watch Series 11, and AirPods Pro 3
Apple Unleashes iPhone 17, Revolutionary iPhone Air, Apple Watch Series 11, and AirPods Pro 3
Apple’s highly anticipated ‘Awe Dropping’ event has concluded, revealing a groundbreaking array of new products set to redefine personal technology. The keynote introduced the iPhone 17 series, a redesigned Apple Watch lineup, and enhanced AirPods Pro, with pre-orders beginning this Friday, September 12, and general availability on September 19.
Leading the charge is the iPhone 17 series, featuring the standard iPhone 17 with a 120Hz ProMotion display and A19 chipset, starting at $799. The standout innovation is the $999 iPhone Air, Apple’s thinnest and lightest phone to date, powered by the A19 Pro chip and becoming the first global eSIM-only iPhone. The iPhone 17 Pro and Pro Max, priced from $1,099 and $1,199, receive a redesigned back, larger camera visor housing an enhanced telephoto sensor, and a new vapor chamber cooling system for peak performance.
The wearables category sees significant upgrades with the Apple Watch Series 11, starting at $399, boasting a thinner, more comfortable design with 5G connectivity and a scratch-resistant ceramic finish. Key health features include new Sleep Scores and a hypertension tracker (pending FDA clearance). For adventurers, the $799 Apple Watch Ultra 3 delivers a brighter OLED display, satellite connectivity for emergency messaging, and an impressive 42-hour battery life. The budget-friendly Apple Watch SE 3, at $249, now includes an S10 chip, always-on display, and fast charging capabilities.
Audio innovation arrives with the $249 AirPods Pro 3, which feature multi-port acoustic architecture for superior sound and double the active noise cancellation of previous models. Battery life is extended to eight hours with ANC on, and the new earbuds support Live Translation powered by Apple Intelligence, offer new ear tips in five sizes for an improved fit, and integrate heart rate sensing.
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