Apple’s Sept. 9 Event: Don’t Expect a Revamped AI Siri, Focus Shifts to iPhone 17 and iOS 26
Apple’s Sept. 9 Event: Don’t Expect a Revamped AI Siri, Focus Shifts to iPhone 17 and iOS 26
As Apple’s highly anticipated September 9 event draws near, industry watchers are tempering expectations for a major overhaul of its artificial intelligence assistant, Siri. While rivals like Google and Samsung have made significant strides with new AI tools, sources close to Apple suggest a fully revamped, generative AI-powered Siri is unlikely to debut this week.
Despite intense pressure on Apple to enhance its AI capabilities following mixed reactions to Apple Intelligence, reports indicate the company is still navigating challenges in rebuilding Siri with advanced generative AI. Discussions with OpenAI, and potentially Anthropic and Google, highlight Apple’s efforts to catch up in the AI race, but a full-fledged AI Siri is not anticipated until at least 2026.
Instead, the Sept. 9 event is expected to primarily showcase new devices, with the iPhone 17 taking center stage. Alongside new hardware, attendees can anticipate further details on iOS 26, which has been in beta since WWDC 2025. This software update is set to include iterative AI improvements, such as enhanced visual intelligence, real-time language translation in communication apps, and advanced photo editing tools, rather than a groundbreaking new Siri experience.
Disclaimer: This content is aggregated from public sources online. Please verify information independently. If you believe your rights have been infringed, contact us for removal.