Cracker Barrel’s Logo Redesign Sparks ‘Woke’ Outrage Among Conservatives

Cracker Barrel’s recent decision to update its iconic logo has ignited a firestorm of criticism among right-wing figures, who are decrying the change as a ‘woke rebrand.’ The simplified design, which removes the image of ‘Uncle Herschel,’ has prompted accusations of political correctness and calls for a boycott, with some comparing it to the ‘Bud Light moment.’

Despite no indication from Cracker Barrel that the rebrand was politically motivated—the company has reportedly been struggling to broaden its appeal beyond its traditional demographic—conservative personalities, including Donald Trump Jr. and Rep. Byron Donalds, have voiced strong disapproval. Donalds, who claims to have found Christ in a Cracker Barrel parking lot, lamented the loss of the ‘iconic’ logo, urging to ‘Make Cracker Barrel Great Again.’

The backlash, amplified by figures like professional anti-woke troll Christopher Rufo, who explicitly stated the goal was to pressure companies considering ‘wokification,’ led to a dip in Cracker Barrel’s stock. The controversy even took a bizarre turn when some Republican influencers linked the logo change to actress Sydney Sweeney, comparing the original design to her image and the new one to a plus-sized woman, in what appeared to be a sexualized critique.

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