First Bed Bath & Beyond Home Store Opens Today, Marking Retailer’s Comeback
First Bed Bath & Beyond Home Store Opens Today, Marking Retailer’s Comeback
Nashville, TN – Bed Bath & Beyond is officially making its highly anticipated return to brick-and-mortar retail today with the grand opening of its first new store, Bed Bath & Beyond Home, in Nashville, Tennessee. This marks a significant step in the iconic retailer’s comeback following its 2023 bankruptcy and the closure of all its previous locations.
The brand, now under the ownership of The Brand House Collective, Inc. (formerly Kirkland’s, Inc.), aims to recapture its market presence with a fresh approach. A key element of this strategy is the revival of the beloved Bed Bath & Beyond coupons. The company has confirmed it will honor legacy coupons at the new store, alongside offering new discounts to customers.
The Brand House Collective plans to accelerate the rollout of Bed Bath & Beyond Home stores by converting existing Kirkland’s Home locations. Approximately 75 stores are slated for conversion through 2026, signaling an aggressive expansion strategy for the revitalized brand.
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