Brad Pitt’s ‘F1’ Dominates Box Office, Securing Apple’s First Major Theatrical Hit
Brad Pitt’s ‘F1’ Dominates Box Office, Securing Apple’s First Major Theatrical Hit
Brad Pitt’s high-octane racing drama, ‘F1,’ has roared to an impressive $55.6 million domestic debut, marking a significant milestone as Apple’s first commercial box office success. The film, directed by Joseph Kosinski, also pulled in a strong $88.4 million internationally, totaling $144 million globally in its opening weekend. This performance is particularly notable for an original, adult-skewing tentpole in today’s franchise-driven landscape, earning positive reviews and an ‘A’ CinemaScore.
For tech giant Apple, which financed the nearly $250 million production, ‘F1’ represents a crucial breakthrough after prior theatrical ventures like ‘Killers of the Flower Moon’ and ‘Napoleon’ underperformed. While profitability remains a long road, the film’s strong start positions it to become Apple’s highest-grossing movie, surpassing previous titles. Apple views these films as strategic marketing for its ecosystem, including Apple TV+.
Meanwhile, other weekend releases saw mixed results. Universal and Blumhouse’s horror sequel ‘M3GAN 2.0’ fizzled with a $10.2 million debut, falling short of expectations and its predecessor’s success. In brighter news, Disney’s live-action ‘Lilo & Stitch’ continues its phenomenal run, nearing the coveted $1 billion mark globally after six weekends, solidifying its status as a major blockbuster for the studio.
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