OpenAI’s Sora 2 Unleashes Flood of AI-Generated Licensed Character Videos, Igniting IP Debate
OpenAI’s Sora 2 Unleashes Flood of AI-Generated Licensed Character Videos, Igniting IP Debate
OpenAI’s highly anticipated Sora 2 generative video app has officially launched, immediately becoming a viral sensation as users harness its capabilities to create countless videos featuring beloved licensed characters, including Nintendo’s Mario and an array of Pokémon like Pikachu.
The platform has quickly filled with imaginative, albeit unauthorized, content such as Pikachu reenacting scenes from ‘Saving Private Ryan’ or ‘Titanic,’ and Mario navigating the ‘Star Wars’ universe. This surge in character-based AI videos comes as no surprise, as OpenAI had reportedly anticipated this usage, having already begun discussions with major movie studios and intellectual property owners. The company is offering IP holders the opportunity to retroactively opt out of their characters being generated within Sora 2’s AI videos.
While the immediate output from Sora 2 has captivated the internet, it simultaneously raises significant legal and ethical questions. Business lawyer Richard Hoeg notes that while training AI on protected materials might eventually be deemed legal, the critical issue lies in policing the generated output for infringing content. The law, he emphasizes, moves far slower than technological advancement, leaving a legal gray area that tech companies are currently navigating.
This development unfolds amidst ongoing intellectual property battles for companies like The Pokémon Company, which recently addressed unauthorized use of its characters by the Department of Homeland Security and is actively pursuing legal action against Palworld developer Pocketpair for alleged infringement. The launch of Sora 2 intensifies the spotlight on how existing copyright law will adapt to the rapidly evolving landscape of generative AI.
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