Xiaomi Fast-Tracks Flagship 17 Series Launch, Directly Challenging Apple’s iPhone 17
Xiaomi Fast-Tracks Flagship 17 Series Launch, Directly Challenging Apple’s iPhone 17
Xiaomi Corp. is set to unleash its latest flagship smartphones this month, embarking on a bold strategy to directly challenge Apple Inc. in the lucrative premium market. The Beijing-based tech giant is not only accelerating its usual product launch cycle but also revamping its branding, jumping straight from the Xiaomi 15 generation to the all-new 17 series.
This ambitious move includes the introduction of the Xiaomi 17 Pro and 17 Pro Max models, aligning their nomenclature to directly rival Apple’s iPhone 17 lineup. Co-founder and CEO Lei Jun emphasized on Monday that Xiaomi aims to be measured against Apple’s highly regarded smartphones, long considered the benchmark for high-end mobile technology.
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