Threads’ Billion-User Ambition Faces Hurdle: Link Engagement Remains Stubbornly Low
Threads’ Billion-User Ambition Faces Hurdle: Link Engagement Remains Stubbornly Low Two years after its launch, Meta’s Threads platform is rapidly expanding its user base, boasting over 350 million monthly users and averaging more than 115 million daily active users. While Mark Zuckerberg has grand visions of it becoming Meta’s next billion-user app, new data reveals a persistent challenge: Threads is still struggling to drive significant outbound traffic to external websites. Despite Meta’s recent efforts to encourage link sharing and improve…