The Labubu Phenomenon: A Microtrend Reflecting Macroeconomic Shifts
The Labubu Phenomenon: A Microtrend Reflecting Macroeconomic Shifts The seemingly innocuous Labubu, a small, furry monster toy, has captured global attention, adorning the bags of everyone from schoolgirls to celebrities like Rihanna and Dua Lipa. This rapid rise to fame, however, offers a compelling case study in consumer behavior and reflects deeper economic trends. Created by Hong Kong artist Kasing Lung and sold primarily through Pop Mart’s blind box system, Labubu’s collectibility fuels its popularity. The element of surprise and…