New U.S. Tariffs Threaten Gen Z’s Luxury Watch Market, Driving Up Prices
New U.S. Tariffs Threaten Gen Z’s Luxury Watch Market, Driving Up Prices A significant 39% U.S. tariff recently imposed on Swiss imports is set to dramatically reshape the luxury watch market, particularly impacting its fastest-growing consumer segment: Gen Z. This new duty, part of President Donald Trump’s latest round of tariffs, directly targets Switzerland, the world’s leading source for high-end timepieces, and is expected to lead to sharp price increases for American buyers. For years, Gen Z, alongside younger millennials,…