Ford’s $30,000 EV Pickup Prioritizes Affordability Over Heavy Towing
Ford’s $30,000 EV Pickup Prioritizes Affordability Over Heavy Towing Ford is setting a new precedent with its upcoming $30,000 electric pickup truck, prioritizing affordability and a redefined utility over traditional heavy-duty capabilities like extensive towing. This strategic shift aims to unlock mass-market appeal for EVs, acknowledging that many truck owners rarely utilize their vehicles for demanding tasks. According to Alan Clarke, development boss of Ford’s affordable EV skunkworks program, the company’s data reveals that “less than 25% of Maverick owners…