Lululemon Sues Costco, Alleging Sale of Knockoff Athleisure Designs
Lululemon Sues Costco, Alleging Sale of Knockoff Athleisure Designs Luxury athletic brand Lululemon has initiated legal action against wholesale giant Costco, alleging that the retailer is selling unauthorized copies of its signature athleisure designs under Costco’s Kirkland Signature brand. The lawsuit, which was filed last Friday, asserts that Costco’s “Infringing Products” create an “improper association” with Lululemon’s authentic merchandise. The complaint highlights the prevalence of terms like “knockoffs” and “dupes” in the fashion world, pointing to social media trends such…