Cracker Barrel Stock Plummets 10% Amid Logo Redesign Backlash
Cracker Barrel Stock Plummets 10% Amid Logo Redesign Backlash Shares of Cracker Barrel Old Country Store plummeted approximately 10% on Thursday, August 21, following widespread criticism of the restaurant chain’s new logo and ongoing brand refresh. The changes, which include updated visual elements and restaurant spaces, are part of a ‘strategic transformation’ aimed at revitalizing the brand. The controversial new logo removes the familiar image of a man leaning against a barrel and the phrase ‘old country store,’ leaving only…