Starbucks’ Turnaround Faces Barista Backlash Amid Union Push and Customer Frustrations
Starbucks’ Turnaround Faces Barista Backlash Amid Union Push and Customer Frustrations Starbucks CEO Brian Niccol’s ambitious year-long turnaround strategy is encountering significant headwinds, particularly from its frontline baristas and evolving customer expectations. While Niccol touts progress, a recent union survey highlights persistent understaffing and overwhelming workloads, fueling a growing divide within the coffee giant. Since taking the helm a year ago, Niccol has implemented various changes, including eliminating non-dairy milk charges and investing over $500 million in staffing and order-sequencing…