Adobe Forecasts Slower 2025 Online Holiday Spending Growth Amid Discount Demand and AI Surge
Adobe Forecasts Slower 2025 Online Holiday Spending Growth Amid Discount Demand and AI Surge U.S. online holiday spending is projected to grow by 5.3% year-over-year, reaching a total of $253.4 billion, according to a new Adobe Analytics report released this week. This anticipated growth marks a significant slowdown compared to last year’s 8.7% increase and the decade-long average of approximately 13% annually. Consumers are expected to actively seek out discounts and increasingly utilize artificial intelligence-powered chatbots for their shopping research….