Nielsen Unveils H1 2025 Streaming Giants: Severance Leads Apple TV+ Charge
Nielsen Unveils H1 2025 Streaming Giants: Severance Leads Apple TV+ Charge
Nielsen has released its highly anticipated list of the top 10 streaming shows for the first half of 2025, revealing the dominant players in the fiercely competitive streaming landscape. The data, initially shared by Bloomberg’s Lucas Shaw in his Screentime newsletter, highlights key viewership trends as we pass the halfway point of the year.
Remarkably, Apple TV+’s acclaimed series Severance secured the #5 spot overall, a significant achievement given Apple’s smaller subscriber base compared to giants like Netflix and Prime Video. This performance underscores the show’s critical and popular success.
Here is the full list of the top 10 streaming shows by millions of minutes viewed in the first half of 2025:
- 1. Squid Game (Netflix) – 15,074
- 2. Reacher (Prime Video) – 13,313
- 3. The Night Agent (Netflix) – 12,219
- 4. Ginny & Georgia (Netflix) – 10,201
- 5. Severance (Apple TV+) – 9,275
- 6. 1923 (Paramount+) – 8,536
- 7. The Pitt (Max) – 8,227
- 8. The Handmaid’s Tale (Hulu) – 8,165
- 9. You (Netflix) – 8,097
- 10. Landman (Paramount+) – 7,826
It’s important to note Nielsen’s methodology, which excludes shows that premiered on linear television networks, even if they garnered significant streaming audiences. This caveat means popular titles like The White Lotus and The Last of Us, despite their massive streaming viewership, were not included in this particular ranking.
While other Apple TV+ hits such as The Studio and Your Friends & Neighbors did not crack the top 10, Severance’s strong showing affirms Apple TV+’s growing influence and ability to produce breakout hits in a crowded market.
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