Samsung’s Latest Foldables Highlight Shifting Global Tech Landscape

Samsung’s Latest Foldables Highlight Shifting Global Tech Landscape

Samsung’s Latest Foldables Highlight Shifting Global Tech Landscape

Samsung's Latest Foldables Highlight Shifting Global Tech Landscape
Image from WIRED

Earlier this week, Samsung unveiled its latest generation of high-end foldable smartphones, the Galaxy Z Fold7 and Galaxy Z Flip7, at its much-anticipated Summer Galaxy Unpacked event. The new models boast improvements in design, being lighter, thinner, and less prone to creasing, though they also come with a higher price tag.

However, initial reception suggests these “foldables to beat” might not be the groundbreaking leap many expected. Critics note a sense of iterative progress, arguing that while solid devices, they appear somewhat uninspired when compared to the rapid advancements from Chinese competitors.

This sentiment extends beyond foldables, mirroring trends seen in other sectors like electric vehicles (EVs), where Chinese brands are demonstrating significant innovation in features, design, and market rollout. The long-held perception of China as merely a manufacturing hub, rather than an innovation leader, is rapidly becoming outdated.

In the competitive foldable market, Chinese brands like Honor are already setting new benchmarks. For instance, Honor’s Magic V5 was announced a week prior to Samsung’s event, notably achieving a thinner profile than the new Galaxy Z Fold7, underscoring the intense pressure on established players to innovate at an unprecedented pace.

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