Legoland Shanghai Officially Opens, Featuring Great Wall Replica Amid Economic Test
Legoland Shanghai Officially Opens, Featuring Great Wall Replica Amid Economic Test
China’s inaugural Legoland park, Legoland Shanghai, officially opened its gates this weekend, July 6, 2025, marking a significant moment for the country’s theme park industry. Located approximately 50km outside Shanghai, the expansive park boasts over 75 rides, a vast collection of 85 million Lego bricks, and impressive replica models including a miniature Great Wall of China and the iconic Shanghai skyline.
The grand opening comes as a crucial test for consumer spending in China’s slowing economy. Merlin Entertainments, the UK-based company operating the park in a joint venture with the local Jinshan district government, expressed optimism about strengthening its presence in the region. Despite challenges in overall consumer demand, analysts suggest a market for high-quality, experience-driven entertainment, particularly in first-tier cities.
Legoland Shanghai’s debut is part of a broader trend of ambitious theme park expansions in China, with other projects like a new Disney Spider-Man section, a Harry Potter Studio Tour, and a Peppa Pig-themed park also in development. However, the park’s high prices and location will challenge its ability to draw consistent attendance, even as it incorporates local cultural elements such as BYD-branded go-karts and Monkey King figures. Merlin Entertainments is already constructing a second Legoland in Shenzhen, signaling long-term commitment to the Chinese market.
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