Apple in Talks with OpenAI, Anthropic to Power Next-Gen Siri
Apple in Talks with OpenAI, Anthropic to Power Next-Gen Siri
Apple is reportedly in advanced discussions with leading artificial intelligence companies OpenAI and Anthropic to potentially integrate their large language models into its struggling Siri AI assistant. This significant development, first reported by Bloomberg, suggests a strategic pivot for Apple after its own ‘Apple Intelligence’ and revamped Siri efforts have faced considerable setbacks, failing to deliver promised contextual functionalities.
The move follows a period where Apple’s internal AI development has lagged behind peers. At this year’s Worldwide Developers Conference (WWDC), Siri received minimal attention, with executives indicating that its features required more time to meet high-quality standards. Apple’s previous attempt to enhance Siri, announced at last year’s developer conference, never fully materialized, falling short on promised capabilities like pulling contextual information from user chats and emails.
These ongoing talks reportedly involve training versions of OpenAI’s and Anthropic’s models to run on Apple’s cloud infrastructure for testing. While potentially an acknowledgment of internal AI challenges, this collaboration could provide a practical pathway for Apple to enhance Siri’s capabilities rapidly. The news has already garnered a positive market response, with Apple stock climbing over 2% today following the reports.
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