Apple’s ‘F1 the Movie’ Accelerates to $144 Million Global Opening Weekend

Apple Original Films has scored a significant summer blockbuster with its latest sports drama, ‘F1 the Movie,’ starring Brad Pitt. The film roared past expectations during its opening weekend, pulling in an impressive $144 million globally and $55.6 million domestically, according to Comscore figures.

This strong performance marks a major win for Apple’s film studio, surpassing other highly anticipated releases like the live-action ‘How to Train Your Dragon’ remake and ’28 Years Later’ sequel. Despite a reported production and marketing budget of up to $300 million, making it a considerable risk after previous underwhelming performances from titles like ‘Argylle’ and ‘Fly Me to the Moon,’ ‘F1 the Movie’ has shattered Apple’s prior opening weekend records and is projected to maintain its momentum. The film, which follows Pitt’s character Sonny Hayes supporting an emerging Formula One driver, also faced minor controversy due to an advertisement pushed directly into Apple’s Wallet app.

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