Google Highlights iOS 17’s “Borrowed” Features

Google Highlights iOS 17’s “Borrowed” Features

Google Highlights iOS 17’s “Borrowed” Features

A person holding a smartphone with a blank screen, ideal for mockup use in an indoor setting.
Photo by Jakub Zerdzicki on Pexels

Google’s latest “#BestPhonesForever” ad subtly points out that iOS 17 incorporates three features—Live Translate, Hold Assist, and Call Screening—that have been available on Pixel devices for years.

Specifically, Live Translate (Pixel 6, 2021), Hold Assist (Pixel 3, 2020), and Call Screening (Pixel 3, 2018) predate their iOS 17 counterparts. The ad uses a humorous, albeit arguably cringeworthy, format to highlight this feature parity.

The key takeaway: Google emphasizes its history of innovation in these areas, implicitly suggesting that Apple’s implementation is derivative.

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