Walmart Accelerates Store Brand Additive Removal, Targets 2027 for Cleaner Products
Walmart Accelerates Store Brand Additive Removal, Targets 2027 for Cleaner Products
Walmart, the nation’s largest retailer, has announced an accelerated plan to eliminate synthetic food dyes and 30 other select ingredients, including certain preservatives, artificial sweeteners, and fat substitutes, from its U.S. store brands by January 2027. This ambitious initiative will impact approximately 1,000 products across popular lines like Great Value, Marketside, Freshness Guaranteed, and some Bettergoods items.
The move reflects a growing consumer demand for fewer additives in food and follows similar pledges from major food companies like Kraft Heinz, Nestle, and Conagra Brands. While some ingredients on Walmart’s list are already banned or not widely used, the comprehensive nature of the phase-out is seen as a significant response to public sentiment. Health advocates have long raised concerns about potential effects of many listed additives, including synthetic dyes, titanium dioxide, and phthalates.
Walmart’s senior vice president of private brands, Scott Morris, stated that 90% of the company’s private label foods are already free of synthetic dyes, and this announcement marks an acceleration of an ongoing process. The company has been working to find viable and scalable alternatives that maintain product quality, taste, and affordability, with new reformulations, such as Great Value cheese dips using paprika and annatto, expected to hit shelves in the coming months.
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