Nintendo of America Announces Major Leadership Shift: Devon Pritchard to Succeed Doug Bowser

Nintendo of America is set for a significant leadership transition as current president and COO, Doug Bowser, will retire effective December 31, 2025. He will be succeeded by Devon Pritchard, currently the VP of revenue, marketing, and consumer experience, who will become the first female president in the company’s history.

Pritchard, who joined Nintendo in 2006, will also join the Nintendo of America board of directors and become an executive officer at the Japanese firm. Her promotion is a testament to her strong performance and strategic contributions, as noted by Bowser, who expressed full confidence in her ability to guide the company to new heights.

Bowser, who joined Nintendo in 2015 and took on the president role in 2019 following Reggie Fils-Aimé’s retirement, reflected on his tenure as an honor. He emphasized his pride in the team’s accomplishments and the experiences created for consumers. Pritchard expressed excitement to build on the foundation Bowser established, focusing on delighting long-time fans and welcoming new players.

In related news, Satoru Shibata will assume the role of CEO, while continuing his positions as managing executive officer and corporate director, further shaping the future leadership of the gaming giant.

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