iPhone 17 Pre-Orders Shatter Records in China Amid Overwhelming Demand

Apple’s new iPhone 17 series has experienced an unprecedented surge in pre-order sales across China, setting new records despite initial delays concerning the iPhone Air model. The robust start indicates a strong consumer appetite in one of Apple’s key markets.

Within the first minute of pre-orders commencing on Friday evening local time, JD.com, a leading Chinese e-commerce platform, reported that sales had already surpassed the entire first-day pre-order volume of last year’s iPhone 16 series. The standard iPhone 17 with 256GB storage emerged as the most sought-after variant among consumers.

The strong performance comes even as the release of the ultra-thin iPhone Air has been postponed. Apple is currently working with Chinese authorities to resolve regulatory issues related to the use of an embedded SIM in the device.

Amid the overwhelming demand for the iPhone 17 series, many customers reported difficulties accessing Apple’s official pre-order page on Friday. One customer shared that it took five minutes for their payment to process after successfully securing a handset for the September 19 launch date. Furthermore, all time slots for in-person pickup of the iPhone 17 Pro Max at Apple outlets in Shanghai were fully booked within just 20 minutes of pre-orders opening. As of Saturday morning, customers in Guangzhou, Guangdong province, faced waiting periods extending to October 15 for any iPhone 17 variant, highlighting the immense popularity and limited initial supply.

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