Samsung Reportedly Set for September 29 Unpacked Event to Unveil Tri-Fold Phone, XR Headset, and AI Smart Glasses

Samsung is reportedly preparing for an unprecedented third Unpacked event of the year, scheduled for September 29 in South Korea. Industry sources indicate the tech giant will use this highly anticipated event to introduce a trio of groundbreaking devices: a tri-fold smartphone, its long-awaited Project Moohan XR headset, and new AI smart glasses.

While the tri-fold phone and Project Moohan XR headset have been subjects of prior speculation and teasers, the rumored AI smart glasses, codenamed ‘Project Haean,’ come as a significant surprise. These smart glasses are expected to feature audio-only capabilities, powered by Qualcomm’s AR1 chip, and could position Samsung as a direct competitor to products like Meta Ray-Ban smart glasses.

Analysts suggest that dedicating a separate Unpacked event for these innovative, more experimental devices is a strategic move for Samsung. It allows the company to highlight its future vision and riskier ventures without overshadowing its established, high-volume product lines. The Project Moohan XR headset is anticipated to launch first in Korea on October 13, with the tri-fold phone also expected to debut locally in the coming months. The launch timeline for the AI smart glasses remains less clear regarding initial market availability.

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