Alphabet (GOOGL) Shares Climb as Samsung Explores New AI Partners Beyond Google Gemini
Alphabet (GOOGL) Shares Climb as Samsung Explores New AI Partners Beyond Google Gemini
Shares of Alphabet (GOOGL) edged higher today, even as tech giant Samsung Electronics signals a strategic shift in its mobile artificial intelligence (AI) partnerships. Samsung is reportedly looking to diversify its AI offerings for future Galaxy devices, exploring options beyond Alphabet’s current AI Assistant, Gemini.
According to recent reports, Samsung is already in talks with key players in the AI space, including Microsoft-backed OpenAI and Perplexity AI, which boasts backing from Nvidia, SoftBank, and Amazon founder Jeff Bezos. Choi Won-Joon, president and chief operating officer of Samsung’s mobile division, confirmed the company is open to any competitive AI agents that can provide superior user experiences, with the goal of offering more choice to customers on upcoming models like the Galaxy S26 smartphone line.
This move comes as Samsung seeks to augment its internal AI development efforts with external expertise, mirroring strategies seen with other major tech companies. Furthermore, Samsung is reportedly nearing an investment deal with Perplexity to integrate its app and assistant. Beyond AI, the conglomerate is also evaluating new application processors for the Galaxy S26, considering both Qualcomm products and its in-house Exynos 2600, signaling a broader strategy to reduce reliance on single suppliers and enhance product performance.
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