Google Unveils ‘Web Guide’: A New AI-Powered Search Feature Focused on Organized Link Discovery

Google is rolling out “Web Guide,” its latest experimental AI-powered search feature, designed to enhance how users navigate search results. Departing from the summarization approach of AI Overviews or the generative responses of AI Mode, Web Guide focuses on organizing search results by grouping relevant links into distinct categories.

Announced recently, this new feature aims to simplify the visual presentation of search results and bring to light links that might otherwise be buried. Users enabling Web Guide via Google Labs will find that instead of AI summaries, the tool presents categorized link groupings, encouraging direct engagement with source content. This approach not only makes finding specific information easier but also has the potential to surface niche or less prominent websites that typically appear on later pages of standard search results.

Early impressions suggest Web Guide is particularly effective for open-ended or detailed queries, although it functions with any standard search. The system displays initial relevant links, followed by categorized groupings with brief descriptions and multiple links. This method retains the user’s need to click on links, thereby supporting content creators while still leveraging AI to improve information discovery.

For those interested in exploring this new search experience, Web Guide can be activated through its official page within Google Search Labs. Upon enabling, a new “Web” tab appears when initiating a search, offering a fresh perspective on how information is presented by Google’s evolving AI capabilities.

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