iPhone 17 Launch Event Expected Early September 2025, Gurman Reports
iPhone 17 Launch Event Expected Early September 2025, Gurman Reports
Apple’s highly anticipated iPhone 17 lineup is projected to be unveiled during the week of September 8, 2025, with September 9 or 10 emerging as the most probable dates, according to Bloomberg’s Mark Gurman.
In his latest “Power On” newsletter, Gurman outlined the anticipated timing, aligning with Apple’s consistent practice of scheduling its annual iPhone announcements for the week following Labor Day in the United States. With Labor Day falling on Monday, September 1, 2025, the target window for the event is narrowed to between Monday, September 8, and Friday, September 12.
Apple’s historical scheduling patterns further refine the prediction. The company typically avoids Friday announcements and has steered clear of September 11 for major events in recent years. This leaves Monday, September 8, Tuesday, September 9, and Wednesday, September 10 as the most viable options, with Gurman leaning towards Tuesday or Wednesday.
Beyond the iPhone 17, the event is also expected to feature the debut of other new devices, including the iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max, Apple Watch SE 3, Apple Watch Series 11, and Apple Watch Ultra 3. Press invitations for the event are typically issued approximately one week in advance of the scheduled date.
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