Apple Unveils Complete Watch Lineup Refresh: Ultra 3, Series 11, and SE 3 Now Available

Apple Inc. has just launched its highly anticipated 2025 smartwatch collection, marking the first comprehensive refresh of its entire lineup in three years. The tech giant is banking on these new devices to revitalize its wearables division amidst a competitive market.

Now available are the premium Apple Watch Ultra 3, priced at $799, the mainstream Apple Watch Series 11 for $399, and the budget-friendly Apple Watch SE 3 at $249. This refreshed trio enters a crowded landscape, facing stiff competition from rivals like Samsung, Google, and Garmin. However, initial analysis suggests that the biggest challenge for these new Apple Watches might not come from external competitors, but rather from the strength of Apple’s own previous models.

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