MSNBC Officially Rebrands as ‘MS NOW’ Amidst Major Post-Comcast Spinoff Overhaul
MSNBC Officially Rebrands as ‘MS NOW’ Amidst Major Post-Comcast Spinoff Overhaul
In a significant move reshaping the cable news landscape, MSNBC has officially changed its name to ‘MS NOW’ as of August 2025. The rebranding comes as the network navigates its new identity under Versant, the publicly traded company recently spun off from Comcast’s NBCUniversal.
This name change is the latest in a series of dramatic transformations initiated by new MSNBC President Rebecca Kutler, who was appointed in February 2025. Kutler’s tenure has already seen a sweeping overhaul of the network’s programming and personnel. Notable changes include the cancellation of long-running shows such as ‘The ReidOut’ and ‘Alex Wagner Tonight’, leading to the immediate departure of Joy Reid and a new role for Alex Wagner as a senior political correspondent. New programs like ‘The Briefing with Jen Psaki’ and ‘The Weeknight’ have premiered, aiming to refresh the network’s prime-time and daytime lineups.
Further adjustments include the expansion of ‘MSNBC Reports’ blocks and ‘Velshi’ on weekends, alongside new ensemble shows like ‘The Weekend’ and ‘The Weekend Primetime’. The network is also reportedly expanding its newsgathering resources and establishing a dedicated Washington bureau, signaling a renewed focus on core news operations. However, these changes have not been without controversy, with reports of significant staff layoffs and public comments from key figures like Rachel Maddow expressing concern over the treatment of employees and the concurrent cancellations of shows hosted by people of color.
The shift to ‘MS NOW’—standing for My Source, News, Opinion, and The World—marks a pivotal moment for the channel, aiming to solidify its position and appeal in a highly competitive and evolving media environment following its separation from the broader NBCUniversal portfolio.
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