Instagram Launches New Map Feature, Reposts, and Global Reels ‘Friends’ Tab

Instagram Launches New Map Feature, Reposts, and Global Reels ‘Friends’ Tab

Instagram Launches New Map Feature, Reposts, and Global Reels ‘Friends’ Tab

Instagram Launches New Map Feature, Reposts, and Global Reels 'Friends' Tab
Image from TechCrunch

Instagram is significantly expanding its platform capabilities, rolling out three major new features: Instagram Map, Reposts, and the global availability of the Reels ‘Friends’ tab. These updates aim to enhance user connectivity, content discovery, and sharing on the Meta-owned social network.

The centerpiece of the update is ‘Instagram Map,’ a new feature designed to help users share their recent active location and discover location-based content. While location sharing is off by default and updates only when the app is open (unlike real-time options in Snapchat’s Snap Map or Apple’s Find My), it allows for quick coordination with friends and exploration of content from nearby events or places. Users can also leave ‘Notes’ directly on the map, extending the existing Notes feature.

In a move reminiscent of TikTok and X (formerly Twitter), Instagram is also introducing ‘Reposts.’ This feature enables users to share public Reels and feed posts, which will appear in their friends’ feeds and a dedicated ‘Reposts’ tab on their profile. Users can add a personal note to their reposts, providing a new way to share interests and boost content visibility for creators.

Completing the trio of updates, the ‘Friends’ tab in Reels, previously launched in the U.S., is now available globally. This tab showcases public Reels that friends have liked, commented on, reposted, or created. Users seeking more privacy can opt out of having their engagements displayed and even mute specific individuals from appearing in their ‘Friends’ tab.

These new features, particularly the Instagram Map, signal Instagram’s continued strategy of incorporating popular functionalities from rival platforms like Snapchat and TikTok, aiming to keep its user base engaged and expand its appeal.

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