WhatsApp Monetization: Ads and Subscriptions Arrive
WhatsApp Monetization: Ads and Subscriptions Arrive Meta is integrating ads and subscription options into WhatsApp. This monetization strategy, rolling out in the coming months, will primarily target businesses using the platform’s “Updates” tab—a feature allowing users to follow business channels for news and announcements. Ads will appear within the “Updates” feed, allowing users to initiate conversations directly with advertisers. Crucially, Meta emphasizes that this will not affect the user experience for those solely using WhatsApp for personal communication. Personal chats…