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Tag: Viral Marketing

American Eagle Shares Soar 25% as Sydney Sweeney and Travis Kelce Campaigns Drive Sales Surge

American Eagle Shares Soar 25% as Sydney Sweeney and Travis Kelce Campaigns Drive Sales Surge

American Eagle Shares Soar 25% as Sydney Sweeney and Travis Kelce Campaigns Drive Sales Surge American Eagle Outfitters (AEO) saw its shares jump by a remarkable 25% in after-hours trading on Wednesday, following an announcement that its strategic celebrity tie-ups with actress Sydney Sweeney and athlete Travis Kelce are significantly boosting sales and exceeding financial expectations. Despite an initial sales dip of 1% over the May-July period, following a 5% slide in the previous quarter, the fashion retailer’s second-quarter performance…

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The Labubu Phenomenon: An Analysis of Pop Mart’s Collectible Success

The Labubu Phenomenon: An Analysis of Pop Mart’s Collectible Success

The Labubu Phenomenon: An Analysis of Pop Mart’s Collectible Success Labubu, the whimsical plush toy created by artist Kasing Lung, has rapidly ascended to become a global collectible craze. While its origins trace back a decade to a series of picture books inspired by Nordic mythology, the character’s true breakout moment arrived in 2023 with the launch of Labubu plush keychains by Pop Mart, a prominent player in the collectible toy market. This seemingly sudden surge in popularity, however, is…

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