The Labubu Phenomenon: An Analysis of Pop Mart’s Collectible Success
The Labubu Phenomenon: An Analysis of Pop Mart’s Collectible Success Labubu, the whimsical plush toy created by artist Kasing Lung, has rapidly ascended to become a global collectible craze. While its origins trace back a decade to a series of picture books inspired by Nordic mythology, the character’s true breakout moment arrived in 2023 with the launch of Labubu plush keychains by Pop Mart, a prominent player in the collectible toy market. This seemingly sudden surge in popularity, however, is…