Twitch Initiates Alpha Testing for Vertical Video Streams, Challenging TikTok and Reels
Twitch Initiates Alpha Testing for Vertical Video Streams, Challenging TikTok and Reels Livestreaming giant Twitch, an Amazon subsidiary, has officially begun alpha testing its highly anticipated vertical video format. This strategic move, first announced at TwitchCon earlier this year, sees initial tests going live with a select group of streamers, signaling a major platform evolution aimed at competing directly with short-form video powerhouses like TikTok, Instagram Reels, and YouTube Shorts. Findings from market intelligence provider AppSensa reveal that recent Twitch…