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New U.S. Tariffs Threaten Gen Z’s Luxury Watch Market, Driving Up Prices

New U.S. Tariffs Threaten Gen Z’s Luxury Watch Market, Driving Up Prices

New U.S. Tariffs Threaten Gen Z’s Luxury Watch Market, Driving Up Prices A significant 39% U.S. tariff recently imposed on Swiss imports is set to dramatically reshape the luxury watch market, particularly impacting its fastest-growing consumer segment: Gen Z. This new duty, part of President Donald Trump’s latest round of tariffs, directly targets Switzerland, the world’s leading source for high-end timepieces, and is expected to lead to sharp price increases for American buyers. For years, Gen Z, alongside younger millennials,…

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Swiss Watch Industry Grapples with New US Tariffs

Swiss Watch Industry Grapples with New US Tariffs

Swiss Watch Industry Grapples with New US Tariffs The Swiss watch industry is facing a significant challenge as new tariffs imposed by the US administration, led by President Trump, came into effect this week. Despite last-minute diplomatic efforts by Swiss leader Karin Keller-Sutter, a 39 percent levy is now applied to all Swiss watch exports, including luxury brands like Rolex, Omega, and Patek Philippe, entering the United States. This development is poised to severely impact Swiss watchmakers, as the US…

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Swiss Luxury Watch Industry Braces for Catastrophic Job Cuts as US Tariff Deadline Looms

Swiss Luxury Watch Industry Braces for Catastrophic Job Cuts as US Tariff Deadline Looms

Swiss Luxury Watch Industry Braces for Catastrophic Job Cuts as US Tariff Deadline Looms The luxury Swiss watch industry is currently grappling with the severe repercussions of heavy U.S. tariffs, with industry leaders expressing dire warnings ahead of a critical September deadline. Geneva-based K2 Luxury, a prominent dealer of high-end pre-owned Swiss watches, has already halted shipments to U.S. clients, anticipating “catastrophic” consequences for exporting brands if a favorable deal isn’t secured. Shahzaib Khan of K2 Luxury predicts a potential…

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